JE #4 - William McDonough: The wisdom of designing Cradle to Cradle

http://www.youtube.com/watch?v=IoRjz8iTVoo

William McDonough: The wisdom of designing Cradle to Cradle

I found this video to be especially interesting for numerous reasons but largely due to my background. I have grown up in a family of construction workers, I have worked in construction myself for the past 15 years, my Associates Degree is made up of several architecture classes and I have also attended several design classes at The Art Institute of Ft Lauderdale.

The concept of designing Cradle to Cradle is not a foreign one to me as keeping current with my industry and staying ahead of trends was a large part of my previous success. However; as I have worked in the industry, I am fully aware of the actual cost of building "green" and it is not yet realistic, even 6 years after this presentation. Until such time that "green" materials become more affordable, the masses will not buy, especially in today's economy.